THE ONLY BOOK JAPANESE VIDEOGAME PUBLISHERS NEED TO BE SUCCESSFUL OVERSEAS.
“Pedro Bártolo has done a huge amount of research and written a book on the Video Game Industry that examines the differences between how the Japanese and western publishers think & work on a game. This should be required reading for anyone interested in the Video Game Industry. I worked in The Industry for many years but didn’t realize the enormous differences in thinking, development, and business decisions until reading this book.”
– Tom Kalinske (Former C.E.O of SEGA of America)
“Mr. Bártolo’s work gets into a key topic in the current context of the global videogame industry, from a perspective that is both innovative and oriented towards practical solutions and concrete results. Having been undeniably seduced, as the associate representative that I am, by the convincing analysis of the attractiveness of our territory, we were also impressed by his mastery of our media’s production and publishing methods, as well as by his understanding of the strategic mechanisms at work in our field.”
– Emmanuel Martin (S.E.L.L Delegate General)
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