In order to significantly increase sales of their console games, Japanese publishers need to understand what happened in the past that put them in this situation, where we are now, and where to go from here. Explaining why cultural differences and product quality were never the issue, and why all attention should have been placed on marketing efforts instead. Pedro Bártolo exposes the misconception that has plagued the entire Japanese interactive entertainment industry and reveals why traditional Japanese console games, from small to AAA, have been losing the battle overseas. In this website you will learn:

• Why Japanese games have not been selling as much since 2007
• How to address this challenge with a long-term plan
• How to boost sales of existing games
• How to secure launch sales of upcoming games
• How to attract new customers and outcompete Western publishers

Revealing concrete and reliable information on what consumers are truly expecting and how to increase visibility, brand awareness, consumer adoption and ultimately sales of Japanese console games in the Western territory.